Published articles...

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Following are the links to some of my papers/works published in some of the business publications...

Balancing Customer Delight with Stickiness on the e-Business Bandwagon

"Ramaprasad examines the evolution of a CLICK & MORTAR economy from the era of independent "Brick & Mortar" and "Click" ventures. He provides a a re-look at the development of an e-biz start up from the seed stage..."

published in BRINT.com ( Issue October, 2000 )
* * * The Click Business is Here

"Ramaprasad examines why it is crucial for companies to adapt to e-Biz. He stresses the importance of having a business model beforehand, and highlights the signposts on a company's road to click-business..."

published in Business Today ( Issue Feb 7, 2000 )
* * * ERP + BPR = BR

The onus of the successful implementation lies on the Organisation. The roadmap to a successful Business Re-engineering exercise...

published in Business Today ( Issue Sep 22, 1999 )
* * * A Tryst with Kanchendzonga

I, as a member of the five man team from Calicut REC, scaled 15,200 ft of Mt.Kanchendzonga, world's third tallest peak. A gripping recount of the thrilling Himalayan Expedition undertaken from the Sikkim (India) side of the peak...
published in RECCOLLECTIONS '93, annual magazine of Calicut REC. * * * A tourist guide to Calicut REC

An account of the life & times of a student in Calicut REC

published in RAGAM '92, Inter Collegiate festival souvenier & RECCOLLECTIONS '93.

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{ that's me & my.. } { my alma mater } { my published articles } { my mountaineering expeditions } { Dr.M S Swaminathan } { candid shots on life } { business case studies } { your page }

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